Booth design for a professional cosmetics exhibition featuring the products of Shivat Cosmetics by Guild Enterprises.
The booth will travel to three trade exhibitions around the world, presenting a series of soaps and creams made of natural ingredients from the seven biblical species of the Holy Land.
The design of the booth expresses and enhances the quality of the products and of the natural ingredients from which they are made.
The design process took into consideration both commercial concerns with presentation and branding and the technical requirements for a traveling pavilion that must be easily mounted, dismantled and packed for shipment.
The initial phase of this project was undertaken in collaboration with the graphic designer Sharon Webber Zwik.